When should I follow up!

When a customer leaves without buying a car, when do you usually follow them up? A lot of salespeople leave it too long. I’m actually a big believer in the ‘same night’ follow-up call.

Customers might tell you they want to go away and think about it, but in reality, what they’re doing is going online and doing more research. Even when they really like the car you’ve just demonstrated; they’re going to be researching. That’s why I want to call them that same evening.

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