The Future of Call Centres with Joni Stuker

It is my absolute pleasure to have the brilliant Joni Stuker on the podcast this week.

Joni has spent 36 years as an Automotive Consultant and Trainer and is one of the people who I met early on in my career and has molded the way I train.

She is a TED Talk presenter and has spoken several times at both the NADA and RVDA. It’s fair to say that Joni is the expert on dealing with Call Centres or Business Development Centres as they’re known in the US.

On this episode we’re talking all about where Call Centres are going. Where they are now and what the future looks like for them. Here are the highlights:

{5:05} Joni’s greatest day in the car business.

{7:05} How Joni got into training

{8:51} The 4 step process forgetting a lead

{16:37} What happens if you don’t ask for referrals

{20:32} Eating a Burrito could save your life

About Symco Training:

Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when he experienced many sales trainers who had all the answers, but were unable, unwilling or both to actually show the delegate how they could be implemented. It remains the ethos of the business today. You see, Symco only employ trainers that are committed to delivering not only inspiring and insightful training, but are equally as happy to demonstrate these skills and techniques with real customers in your own showroom. We believe in order for sales training to be effective and in Simon’s words ‘real world’, it needs to be tried and tested in the only place it matters the showroom floor. There is no room for theory when your goals are for your team to sell more cars, hours or parts and retain more profit. In dealerships around the world the focus applied by many of the sales executives is to try and sell a deal. Symco specialise in getting your teams to focus on selling themselves, the product and then supporting this with the deal.

To find out more visit