The Forgetting Curve

What’s your memory like?

Hermann Ebbinghaus first introduced the idea of the Forgetting Curve over 100 years ago.

This theory states that we are lucky to remember or retain 10% of knowledge taught.

Now that’s not good if you run a sales training company !

Our job is to get as much stuff into the people who are training for you as possible.

Now as a company, we’ve been told that we have an 82% retention for the stuff we teach the guys after a training session – and that was 90 days after the training itself!

How are we hitting that target?

In this episode I offer some tips and tricks to help you achieve this level of knowledge retention!

(Just don’t tell our competitors, right?)

Here are the highlights:

(03:37) Repetition

(04:10) What was your name again?

(08:09) SPACER

(11:51) Sales Fitness

(14:21) Making the link

(20:06) Memory Tagging

(23:39) Memory pegs and Association

About Symco Training:

Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when he experienced many sales trainers who had all the answers, but were unable, unwilling or both to actually  show the delegate how they could be implemented. It remains the ethos of the business today. You see, Symco only employ trainers that are committed to delivering not only inspiring and insightful training, but are equally as happy to demonstrate these skills and techniques with real customers in your own showroom.

We believe in order for sales training to be effective and in Simon’s words ‘real world’, it needs to be tried and tested in the only place it matters the showroom floor. There is no room for theory when your goals are for your team to sell more cars, hours or parts and retain more profit. In dealerships around the world the focus applied by many of the sales executives is to try and sell a deal. Symco specialise in getting your teams to focus on selling themselves, the product and then supporting this with the deal.

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