Why do customers visit your dealership?

Happy business man with a group at the office

How do you deal with customers who say, “Can you give me an idea of what my car is worth? I won’t hold you to it, just a ballpark figure.”

Often you’ll get this in the first couple of minutes of the sales process, and you can’t really give them a figure at this stage. But you can’t just tell the customer, “Hold on a minute, we don’t work that way.” That won’t work with today’s clued-up buyers. So we need to find a way to work with the grain, not against it.

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