You need to be able to tell customers exactly what you are doing when you service their air-con system, and that means being able to communicate the features, advantages and benefits. As an example:
• Features – Check the entire system, refill the lubricating gas and measure temperature output.
• Advantages – factory-trained technicians, manufacturer parts only, 12-month warranty, etc.
• Benefits – extends life of major components, identifies leaks to prevent major repairs, etc.
So, identify the features, advantages and benefits to customers of YOUR air-conditioning service.
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