How does the need for comparison influence your Customers?

Close up of a man using mobile smart phone

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ustomers need the comfort of comparison before they purchase, because they want to convince themselves that they’ve got a good value for money offering. Retailers understand this. It’s why the basic ‘Was £…… Now £……’ type of promotion works so well. It often helps to satisfy the customer’s need to compare without them having to shop around.

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