Sometimes, they can be very insistent that they only want to know the best price you can offer them, especially if they live some distance from your showroom.
“Well, sir, I take it you don’t want to waste your time or your money? I don’t blame you! I’m so confident I can get the money right, that if I can’t then I’m more than willing to pay for the fuel to get you back home. I can’t be fairer than that now, can I?”
I learned this technique in Townsville, Australia. We used it with customers who lived up to 12 hours away. Nobody is going to drive 12 hours to look at a car and then leave without buying it. So if you are thinking it’s going to cost a fortune in fuel, think again. It’s all about making customers feel confident.
Sign up today and make everyday a training day. Keep improving your skills and techniques. For a one-off cost of just £299 plus VAT per person get your team on the IMI Quality Approved training programme today by calling us now 01829 760679.