Get in the zone!

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In fact, the experts tell us there are four different spatial zones:

• Public Zone – people we don’t know, like the walk-in customer. They start to feel a little uncomfortable if you come within 3.6 metres of them, on average.
• Social Zone – people we do know, work colleagues for example. Can come to within 1.2 metres on average.
• Personal Zone – our friends. 46 centimetres. This is where we are aiming to get to with customers. If you can’t get out of the Public or even the Social zones, making a sale is much harder.
• Intimate Zone – our family and very close friends. Within 15cm.

We need the customer’s permission – be it spoken or unspoken – to move through each of these zones. And the key to success here is not so much what we say as the way we say it.

Sign up today and make everyday a training day. Keep improving your skills and techniques. For a one-off cost of just £299 plus VAT per enrolment get your team on the IMI Quality Approved training programme today by calling us now 01829 760679.