lot of salespeople tell me that they often feel like a driving instructor when they’re doing a demonstration drive, and that can make customers uncomfortable. So here’s an alternative approach that you might want to try.
Drive halfway round your demonstration route. This is when I tend to do all of my talking and demonstrating. There is so much technology to demonstrate on today’s modern cars – the lane departure warning system, adaptive cruise control, electronic power steering, start-stop technology and so on.
The way I tend to structure it is by alternately demonstrating and talking about a feature on the car, and then chatting with the customer.
Sign up today and make everyday a training day. Keep improving your skills and techniques. For a one-off cost of just £299 plus VAT per person get your team on the IMI Quality Approved training programme today by calling us now 01829 760679.