If you are familiar with the famous study from UCLA on verbal communication, you’ll know that as little as 7% of communication comes from the actual words we use; 38% is determined by how we say it (our tone of voice for example) and 55% comes through our body language.
It’s one of the reasons why we love videos at Symco, because when you’ve got a car in your workshop for a service, for example, they help to get the message across to customers about what needs to be done to their car much more effectively than a simple phone call where the all-important body language just isn’t there.
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