Customers need to feel a sense of urgency before they decide to buy.
Here’s an example of the power Urgency can bring to a situation:
How much would you pay for a one-litre bottle of water? Less than £1? Well, imagine you’d been lost in the desert for several days and were dying of thirst. There’s a search party on the way, and if you can only hang on for a few hours more you’ll be saved. Then someone pops up with a bottle of water. How much will you pay for it now? Everything you’ve got! Because of the urgency.
So how can we create urgency in our sales and aftersales customers?
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