Symco Deliver Premier ‘IMI Quality Assured’ Sales Training Course To The UK Motor Industry

UK based sales training company ‘Symco Training’ are now delivering industry leading courses to the motor Industry, following accreditation by the IMI (Institute of Motor Industry).

Research has shown that the attitude and knowledge acquired during the first three months in any job is most likely to stay with employees and dictate performance throughout their career within any given role, which is why, quite literally, the first 90 days count.

Utilising this opportunity, UK training specialists ‘Symco Training’ have designed an in-depth industry-specific sales training programme to ensure sales associates acquire the skills, knowledge and ability to drive performance from day one.

IMI ( quality-assured the Symco Training First 90 Days course, which has been devised to equip new employees with the competencies they need to thrive in their new position. Delivered daily to the delegates inbox, in bite sized modules, all of the training can be completed without the delegate leaving the showroom, at their pace and from the day they join an organisation. All training is delivered on site to save time and money. The course focuses on how to operate an effective sales process: building customer relationships; optimising the appeal of product specification; delivering outstanding customer service; overcoming objections and effectively closing vehicle sales.

Whilst created with new sales employees in mind, the course also acts as an effective and comprehensive refresher and up-skill training package for any long-term employees whose performance would benefit as a result.

In winning IMI Quality approval status, the Symco Training course has been recognised as delivering an effective pro-active, forward-thinking instruction service which helps to achieve industry-leading excellence and promoting the highest level of professional standards.

Symco Training spokesperson Darren Bedford commented: “A business is only as strong as its employees, and in order to be at the top of their game, sales staff need to be skilled in the latest best practice and standards. With the Symco Training First 90 Days course, clients are able to invest in their staff with confidence that they’ll be receiving industry-leading Training.


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