A short business story for you about the growth of Starbucks.

We can learn a lot from Howard’s business journey, his dedication and resilience,  and also the belief he had in selling the experience to his customers.

However, the Starbucks story could have been very different if Howard hadn’t taken action in 2009 to turn its fortunes around.

Here are the highlights:

{01.45} Howard Schultz

{02:31} How it all started

{08:42} Name on the cup

{11:05} Investment

{13:57} Closing every store in America

{15:52} What we can learn

About Symco Training:

Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when he experienced many sales trainers who had all the answers, but were unable, unwilling or both to actually show the delegate how they could be implemented. It remains the ethos of the business today. You see, Symco only employ trainers that are committed to delivering not only in spiring and insightful training, but are equally as happy to demonstrate these skills and techniques with real customers in your own showroom. We believe in order for sales training to be effective and in Simon’s words ‘real world’, it needs to be tried and tested in the only place it matters the showroom floor. There is no room for theory when your goals are for your team to sell more cars, hours or parts and retain more profit. In dealerships around the world the focus applied by many of the sales executives is to try and sell a deal. Symco specialise in getting your teams to focus on selling themselves, the product and then supporting this with the deal.

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