Simon Bowkett

Simon has earned an enviable reputation as a top industry speaker and presenter. Simon is regularly asked to speak at the Australian AADA conference including being a Keynote presenter.

Simon has been a guest speaker at AM Sales and Aftersales Conferences. He has been providing monthly editorial features for an AM column since 2010, with engaging insights in to highly topical and relevant stages of the sales and aftersales processes.

Through a shared platform with an American Automotive training company (Mar-Kee group), Simon’s online content is accessed across America, Australia and New Zealand.

Today Simon remains focused at the sharp end of the business where his material is kept the most relevant and up to date, ensuring the tried and tested approach and not an unproven world of theory. This approach guarantees the effectiveness of the material delivered in what he calls ‘the real world’ in dealership, on the phone or via email. Simon balances this with undertaking specific projects for manufacturers and dealer groups such as model launch training, special events and Train The Trainer sessions across Europe. 

During his early career Simon was often referred to Skippy or Skip and the names have stayed with him ever since. His easy approach and his focus to get the job done have resulted in lots of long standing relationships and it is not uncommon to hear many senior industry figures still referring to him as Skippy today.

His professional career started in motor vehicle sales in Australia.   

Simon moved to the UK in 1995 to broaden his experience.  Outperforming peers many years his senior, he was rapidly promoted into Sales Management where, after a successful period in Senior Management, he moved into training and consultancy.  Soon he earned a reputation as a top trainer and motivator, attracting client after client who began to request him by name.

He saw a gap in the market for trainers who could bring ‘the real world’ into training, and in the year 2000 formed Symco Training to build a team of trainers and consultants who could bring practical experience and proven success to their training methods.  All inheriting Simons ethos that ‘There is to be no place for customer-shy trainers’ in his business. 

Through his continual involvement in the ever changing arena of the dealership environment and the vast quantity of online platforms where his unique style is optimised, Simon, Skip or Skippy has become an instantly recognisable face for Automotive Industry’s Chairmen, Directors, General Managers, Sales/Aftersales Managers, Sales Executives and Service Advisors the length and breadth of the UK.