Programme Structure

While the technology can change in an instant, human nature does not. This programme has been designed to gain optimum retention from your investment in the training. Simply moving online is no guarantee of retention or indeed change in habits. Our programmes follow a proven structure to ensure you get the results you require. All programmes have a maximum of 10 delegates per group.


•  Identify Personal learning objectives
•  Preparation of printed training material

Symco Live Training

Live 3 x 2 hour consecutive online training sessions with a Symco sales trainer. These are focussed training sessions requiring delegate interaction and participation. It is essential that all delegates attend all sessions.

Sales Fitness

The trouble with any classroom training is the delegates can quickly forget what has been taught. We have found if you simply take a traditional training course online, the delegated retention is dramatically reduced. The micro learning sessions of the SalesFitness programme assists in overcoming this issue, click Sales Fitness for full benefits.

Post Programme

•  Post programme assessment
•  Certificated by IMI (Institute of Motor Industry)
•  Copy of Words that Sell Cars Book


The world has changed rapidly. How much is it going to cost you if your Team are not prepared for a new approach to sales?

Training Schedule ‘Sales Master Class’
Training Duration Style Delegates Key content
Pre-programme N/A Email Sales Executives

Personal Learning Objectives
Electronic Workbook

‘Sales Master Class’
LIVE Sessions

3 x 2 hour – Course Online Meeting Room

Sales Executives
(maximum 10)

Sessions are in clusters
Delegates attend all sessions

Sales Fitness Programme 50 days Online Sales Executives

Enrolled post final Live event
IMI Personal Dev Certificate

Post course N/A Email Sales Executives

Post course assessment
Words that Sell Cars Book

Sales Master Class

Who should attend? This course is designed for the experience salesperson, for those that have already developed skills and established strong sales performance within the industry. This course will add more tools to their toolbox, whilst also sharpening those that may not have been used recently.

Whilst there is a huge shift to much of the sales process going online, it is essential that delegates are proficient in the sales prosses. Firstly, a clear understanding of the process is pivotal in taking that knowledge into dealing with online enquiries. Secondly there are still opportunities for either part or all of the process to be completed whilst a customer is present. The key stages that are be covered are:

The 5 phrases you need to know
The sales process
When you looking to buy?
Just looking
What’s my car worth
Stopping the shopper
The psychology of the sale
Enthusiasm sells
I’ve been offered a better deal
That’s not enough for my car
Overcoming objections – 8 specialist techniques
Creating customer WOW moments

When you regularly complete any function, as time passes, key components that made individuals successful previously can slip. The ‘Sales Master Class’ programmes enable them to revisit all the areas of sales process and add to their toolbox. If you want your team to be amongst the best, training is not something you do and complete. The best training delivers continual individual development.