Recent Episodes
Ali Reda
Ali Reda is a record-breaking car salesman based at Les Stanford Chevrolet Cadillac in Dearborn, Michigan, widely reported as the…
Alistair Horsburgh
Alistair Horsburgh is Chief Strategy Officer of CitNOW Group, the automotive retail technology business whose platforms are used by more…
Chris Wiseman
Chris Wiseman is the Former MD of Wessex Garages, the Bristol, Gloucester, and Newport-based dealer group operating Nissan, Mazda, Kia,…
Colin Mcallister
Colin McAllister is Group Director at John Clark Motor Group, the family-owned Scottish dealer group representing more than 20 automotive…
Daksh Gupta
Daksh Gupta is Chief Executive Officer of Huws Gray, one of the UK's largest building materials and timber merchants, and…
Dale Wyatt
Dale Wyatt is a senior automotive industry executive and former Director of Automobile at Suzuki GB, the UK arm of…
Darren Bedford
Darren Bedford is Sales Director of Symco Training, the UK motor trade sales training company founded by Simon Bowkett. He…
Dave Anderson
Dave Anderson is the Founder & President of LearnToLead, a US-based leadership training and development organisation that works with automotive…
Dave Peel
Dave Peel is the Former MD of Pentagon Motor Group, one of the UK’s larger multi-brand dealer groups. His career…
David Manchester
David Manchester is the Founder of Automotive Assets, a specialist consultancy that advises franchised and independent motor dealers on property…
David Martin
David Martin is President of The Mar-Kee Group, the North American automotive, marine, and recreational vehicle sales training company he…
Dr Tharaka
Dr Tharaka Gunarathne, known professionally as Dr Tharaka or 'Dr T', is a consultant psychiatrist, keynote speaker and high-performance expert…
Elise Kephart
Elise Kephart is founder of The Elise Kephart Experience, a US automotive sales-training organisation that helps dealerships strengthen their internet…
Estelle Miller
Estelle Miller is Co-Founder of EV Experts, a used electric vehicle retail and advisory business that she built alongside her…
Frank Genobile
Frank Genobile is Lead Partner at Fordham Motor Dealer Services, an Australian automotive retail consulting practice specialising in operational performance,…
Fred Copestake
Fred Copestake is the Founder of Brindis, a sales training and consultancy practice, and the author of two books on…
Gareth Timmins
Gareth Timmins is founder and managing director of Nought Point One (NPO), a human-performance consultancy specialising in leadership, decision-making, cognitive…
Gavin Hydes
Gavin Hydes is Chief Executive of the Joe Duffy Group, one of Ireland's largest motor retail groups, representing a broad…
Graeme Potts
Graeme Potts is Chief Executive Officer of Eden Motor Group, a franchised automotive retail group with dealerships across England, including…
Harry Bott
Harry Bott is co-founder and a director of Mediahawk, a UK call-tracking and marketing-attribution software provider he established in 2002…
Jack Allman
Jack Allman is Co-Founder & CCO of Bumper, the UK-based automotive fintech platform that allows car buyers to spread the…
James Voortman
James Voortman is chief executive officer of the Australian Automotive Dealer Association (AADA), the national body representing franchised new-car dealers…
Jason Cranswick
Jason Cranswick is an Executive Coach at Cranswick Consulting, an executive coaching and leadership development practice that works with dealer…
Jason Harris
Jason Harris is the founder of Strategy With Jason, an automotive business strategy and growth advisory practice, and President of…
Jeff Cowan
Jeff Cowan is the Founder of Jeff Cowan's Pro Talk and the creator of the Pro Talk automotive service advisor…
Jennifer Suzuki
Jennifer Suzuki is the Founder & President of eDealer Solutions, a US-based automotive retail training and consulting company specialising in…
Jeremy Evans
Jeremy Evans is a founding member of the senior leadership team at TekCor4, the automotive marketing technology group. He founded…
Jim Reid
Jim Reid is the Owner of Jim Reid Vehicle Sales, an independent used car dealership based in Aberdeen, Scotland. Jim…
Jim Ziegler
Jim Ziegler was the President & CEO of Ziegler SuperSystems, the US-based automotive retail training and consulting organisation he founded…
Joe St John
Joe St John is Chief Customer Officer at AutoFi, the US-based automotive retail technology company whose platform enables dealerships to…
John Ohanlon
John O'Hanlon is the founder and chief executive of Waylands Automotive, a UK motor retail group he launched in November…
John Veichmanis
John Veichmanis is CEO of Carwow, the UK-founded automotive marketplace that connects car buyers with dealers and manufacturers across the…
Jonathan Dawson
Jonathan Dawson is the Founder of Sellchology, a US-based automotive sales training organisation whose name encapsulates his central philosophy: that…
Jonathan Sharman
Jonathan Sharman is Chief Executive Officer of AutoBI, a UK-based automotive retail data and business intelligence company whose platform helps…
Joni Stuker
Joni Stuker is the founder and president of Owner Connect, a US automotive consultancy she established in 1992 that provides…
Jono Obyrne
Jono O'Byrne is Sales Director at Endeavour Automotive, a fast-growing motor retail group operating across London and the South East…
Josh Apps
Josh Apps is the Founder of V12 Automobil, a luxury and exotic car dealership based in central London specialising in…
Malcolm Beattie
Malcolm Beattie is the owner of MB Motors, a multi-award-winning independent used-car dealership based in Ballymena, County Antrim, Northern Ireland.…
Matthew Elwell
Matthew Elwell is the Co-Founder of Elite Closing Academy, a sales training organisation that works with businesses across multiple sectors…
Mike Jones
Mike Jones is the former Chairman of ASE Global, the automotive retail performance consultancy that collects and analyses financial data…
Nic Verneuil
Nic Verneuil is Managing Director of Petromin Stellantis Saudi, the Saudi Arabian automotive retail partnership between Stellantis and the Petromin…
Nick Hill
Nick Hill is the Managing Director of Big Marketing, a UK-based marketing agency that specialises in helping motor trade businesses…
Oliver Phillpott
Oliver Phillpott is the Co-Founder & CEO of Generational, a UK automotive technology company that provides battery health data and…
Patrick Tessier
Patrick Tessier OAM is Convention Director of the Australian Automotive Dealer Association (AADA), the peak industry body representing franchised new…
Paul Brayley
Paul Brayley is the founder of Brayleys Cars Limited, the independent franchised dealer group he built from a standing start…
Paul De Vries
Paul de Vries is the founder and driving force of DCDW (the Digital Car Dealer Workshop), a Netherlands-based consultancy and…
Paul Kirby
Paul Kirby is the Director of EV Essentials, a UK training and consultancy business specialising in electric and commercial vehicle…
Peter Smyth
Peter Smyth is a director of Swansway Group, one of the UK's largest family-owned motor retail groups. Headquartered in Crewe,…
Phil Williams
Phil Williams is the CEO of Direct Affinity CX, a customer experience consultancy that works with automotive retailers, manufacturers, and…
Philipp Sayler von Amende
Philipp Sayler von Amende is the CCO of Carwow Group, the online car marketplace and media platform that has transformed…
Richard Keeney
Richard Keeney is president and co-founder of The Mar-Kee Group, a US sales and management training company serving automotive, boat…
Robin Luscombe
Robin Luscombe is the founder and Chairman of Luscombe Motors, one of Yorkshire's best-known independent franchised dealerships. In 2025 Robin…
Sean Kelly
Sean Kelly is the CEO of Vines BMW, one of the UK's most respected BMW franchised dealer groups, operating multiple…
Sean V Bradley
Sean V. Bradley is the Founder & President of Dealer Synergy, a US-based automotive retail training and consulting organisation that…
Steve Curran
Steve Curran is managing director of Total Selling Solutions, an Australian automotive sales training company based in Miranda, New South…
Steven J Whitton
Steven J. Whitton is the Founder of MENable, a men's mental health and wellbeing organisation created specifically for people working…
Tom Stuker
Tom Stuker is founder of Stuker Training (also operating as the Automotive Training Network), one of the best-known names in…
Tommy Gibbs
Tommy Gibbs is the Founder of Tommy Gibbs & Associates, a US-based automotive retail consultancy and speaking organisation that has…
Umesh Samani
Umesh Samani is the Owner of Specialist Cars Stoke, an independent used car dealership in Stoke-on-Trent that has built a…
William Brown
William Brown is the Managing Director of International Motors, the UK importer and distributor for Isuzu vehicles. In this role…
Meet The Host
Simon is an experienced automotive sales trainer and keynote speaker. As Managing Director of Symco Training, he has been developing, delivering and refining sales training that works in the real world since 2000.
His keen observation of the theories of human behaviour, coupled with real world experience, means he knows what’s needed to successfully manage and motivate your sales team.
Your expertise belongs in the conversation.
The Symco Podcast reaches thousands of motor trade professionals every month, including sales executives, managers, dealers, dealer principals and OEMs. If you’ve built something worth sharing, we want to help you share it.
This isn’t a podcast you can buy your way onto. Our guests are dealer principals, top performers, and people the trade actually listens to, and we say no to most people who ask. If you’ve got a story that’ll make our audience better at their job, pitch us. Tell us what you’ve built, sold, or turned around, and why our audience should hear it.
How it works
Get In Touch
01Apply
Fill in the form below. Tell us who you are, what you do in the motor trade, and what you would bring to the conversation. We welcome guests at every level, from sales executives to dealer principals.
02We confirm
We will review your application and get back to you within a couple of days to lock in a date. We keep it simple and will give you everything you need ahead of the recording.
03Record on Zoom
A relaxed 60 to 90 minute conversation recorded over Zoom. No travel, no scripts, no prep pack. Just show up, talk about what you know, and we handle everything else.
04We edit
Our production team takes care of all the post-recording work. We edit, mix and master the audio, write the show notes, and create the episode artwork. You do not need to lift a finger.
05Published everywhere
Your episode goes live across all major platforms including Spotify, Apple Podcasts, Amazon Music and YouTube. Thousands of motor trade professionals tune in every month.
Apply to be a guest Free.
Tell us about yourself below and we'll be in touch within a few days. The more you share, the better the conversation.
SalesFitness
What's included
- Fifteen-minute coaching bursts, delivered to your team's inbox every working day
- One technique explained properly each morning, with a task to put it to work that day
- A short quiz after each session to confirm it stuck
- Around sixty sessions over three months, daily repetition that turns technique into habit
- A full training record: every session, task and quiz result logged, per person
- IMI Approved, no venue, no travel, and a new starter begins on their first morning