Podcasts 2022

Selling in the Motor Trade Podcast

Gauging the Customer’s Priorities with SPACER

Released: Dec 22, 2022

In today’s episode Simon talks you through what each letter stands for, and how it can help you cater to the needs of each individual client who walks into your showroom, because different people have different needs…

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Selling in the Motor Trade Podcast

Conversational Not Controversial

Released: Dec 15, 2022

In this week’s episode I am chatting again with Ian Parker. This is the second part of a two part interview. If you’ve not caught the first episode then have a listen to that first!

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Selling in the Motor Trade Podcast

The Forgetting Curve

Released: Dec 08, 2022

What’s your memory like? Hermann Ebbinghaus first introduced the idea of the Forgetting Curve over 100 years ago. This theory states that we are lucky to remember or retain 10% of the knowledge taught…

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Selling in the Motor Trade Podcast

The changing face of the motor trade with Ian Parker: “Are we dinosaurs?”

Released: Dec 01, 2022

In this week’s episode I am chatting with Ian Parker – Ian began in the motor Industry in 1983 at Central West Ford selling new Fords and Used Cars in Orange NSW Australia..

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Selling in the Motor Trade Podcast

5 Ways to Handle Your Customer Objections

Released: Nov 24, 2022

This week, we’re going to be talking about the objections your service providers get. I want to keep this short and to the point and focus specifically on the objections…

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Selling in the Motor Trade Podcast

Pricing – The True Value of Knowledge

Released: Nov 17, 2022

In this week’s episode, I’m going to be telling the fantastic story about FedEx and more specifically a guy called Fred Smith…

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Selling in the Motor Trade Podcast

Looking at Electric Vehicles in the States with Jim Ziegler

Released: Nov 10, 2022

Comparing EVs in UK, Europe and the States. Jim discusses EVs with us and it looks like things are certainly moving a bit faster in the UK and Europe with EV’s, than in America…

Selling in the Motor Trade Podcast

Separating the Good From the Great with Jim Ziegler

Released: Nov 3, 2022

Another discussion with Jim about what makes a good manager and how the agency model is progressing in the States…

Selling in the Motor Trade Podcast

Jim Ziegler’s Journey to Success

Released: Oct 27, 2022

We talk to Jim about his career path, how he became the “Alpha Dawg”, and appreciating the lifetime value of a customer.

Selling in the Motor Trade Podcast

Customer’s First Contact

Released: Oct 20, 2022

We discuss the quality of digital responses versus the time of digital responses.

Selling in the Motor Trade Podcast

Bitesize – Next Steps

Released: Oct 13, 2022

Something new, a Bitesize poadcast idea on closing when you just need a quick burst of enthusiasm.

Selling in the Motor Trade Podcast

Closing

Released: Oct 16, 2022

We need to uncover the buyers objections.

Selling in the Motor Trade Podcast

Jennifer Suzuki Part 2

Released: Sep 22, 2022

With electric vehicles we need to the person ready to serve up options, not just the car, but charging, tariffs, range etc.

Selling in the Motor Trade Podcast

Jennifer Suzuki Part 1

Released: Sep 15, 2022

You have to have a process if you want to be successful and part of that process is goal planning

Selling in the Motor Trade Podcast

James Voortman – What Impact Is the Agency Model Going To Have In Your Business (Part 2)

Released: Sep 8, 2022

We continue our discussion with James Voortman, CEO of Australian Automotive Dealer Association about the goals of the agency model.

Selling in the Motor Trade Podcast

James Voortman – What Impact Is the Agency Model Going To Have In Your Business (Part 1)

Released: Sep 1, 2022

James Voortman, CEO of Australian Automotive Dealer Association talks about impact of the agency model on the Australian market

Selling in the Motor Trade Podcast

101 in sales

Released: August 25, 2022

Sales people have been selling in an easier environment of late, but is now becoming apparent that we need to get back to basics?

Selling in the Motor Trade Podcast

Steve Faulkner Part 2

Released: August 18, 2022

Will the UK’s target for EV’s of 2030 be extended?

Selling in the Motor Trade Podcast

Steve Faulkner Part 1

Released: August 11, 2022

We discuss with Steve if the long term effects of the pandemic on the motor trade have been under estimated and his experience in different markets.

Selling in the Motor Trade Podcast

Fred Copestake

Released: August 4, 2022

Fred discusses his experiences and training mantra this week. Everything from treating customers as partners to leading the sales presentation with the ‘flaw’.

Selling in the Motor Trade Podcast

Memory Tricks

Released: July 28, 2022

Do you struggle to remember details, like customer’s names? Let’s look at a few techniques that can help you.

Selling in the Motor Trade Podcast

Monkey on Your Back

Released: July 21, 2022

You have to deal with the monkey on your back before it multiplies!! In this episode, we discuss how to manage the situation.

Selling in the Motor Trade Podcast

Darren Bedford

Released: July 14, 2022

Darren joins us again and we have a could rant about all things motor trade.

Selling in the Motor Trade Podcast

Jim Reid Part 2

Released: July 7, 2022

We are very happy to have Jim Reid with us for two episodes. He’s a great independent dealer, as well as the treasure of the IMDA, and we look at everything from marketing to stock turnover over.

Selling in the Motor Trade Podcast

Jim Reid Part 1

Released: June 30, 2022

We are very hapy to have Jim Reid with us for two episodes. He’s a great independent dealer, as well as the treasure of the IMDA, and we look at everything from marketing to stock turnover over.

Selling in the Motor Trade Podcast

Nick McDonald

Released: June 23, 2022

We need to embrace compliance as its not going away. Nick discusses the key to getting it right!

Selling in the Motor Trade Podcast

Selling Value Added Products

Released: June 16, 2022

Sow the seed for value added products when talking to the customer about their part exhange

Selling in the Motor Trade Podcast

Mike Jones Part 2

Released: June 9, 2022

We really dive into the agency model and the how dealers should be preparing for EVs with Mike this week.

Selling in the Motor Trade Podcast

Mike Jones Part 1

Released: May 26, 2022

Its a pleasure to discuss all things motor trade with Mike, and his views going forward

Selling in the Motor Trade Podcast

Umesh Samani Part 2

Released: May 19, 2022

We are delighted to Umesh with us for the next two podcast episodes. He shares his personal story, his experience of running his own business for 25 years and being chairman on the IMDA.

Selling in the Motor Trade Podcast

Umesh Samani Part 1

Released: May 12, 2022

We are delighted to Umesh with us for the next two podcast episodes. He shares his personal story, his experience of running his own business for 25 years and being chairman on the IMDA.

Selling in the Motor Trade Podcast

Trial Close

Released: April 24, 2022

We still need to trial close when remote selling

Selling in the Motor Trade Podcast

What is The Most Asked Question at Disney

Released: April 14, 2022

Its the little unexpected things that wow customers.

Selling in the Motor Trade Podcast

Reasons Customers Should Service Their Car at a Franchise Dealer

Released: April 7, 2022

There is so much that we do that an independant garage can’t!

Selling in the Motor Trade Podcast

Vehicle Health Checks Part 2 with Darren Bedford

Released: March 31, 2022

When do you introduce your upsell products?

Selling in the Motor Trade Podcast

Vehicle Health Checks Part 1 with Darren Bedford

Released: March 24, 2022

Is there value in a vehicle health check?

Selling in the Motor Trade Podcast

Remote Customers

Released: March 17, 2022

Lets try to maximise every deal, and put more tools in your sales team’s tool box.

Selling in the Motor Trade Podcast

The Suit Story

Released: March 3, 2022

Simon shares a story of a good sales process.

Selling in the Motor Trade Podcast

Demonstration Drive

Released: February 24, 2022

Simon shares a story of a good sales process.

Selling in the Motor Trade Podcast

Nic Verneuil

Released: February 10, 2022

A geat interview with Nic covering lots of topics from electric vehicles to customer enquiries.

Selling in the Motor Trade Podcast

Recruitment with Andrew Clark

Released: February 3, 2022

From killer questions in an interview to searching for staff.

Selling in the Motor Trade Podcast

Incentives with Colin McAllister

Released: January 27, 2022

How to avoid incentives becoming a right!

Selling in the Motor Trade Podcast

Andrew Clark

Released: January 20, 2022

Introducing Andrew, our newest team member to discuss customer service.

Selling in the Motor Trade Podcast

A Tale of Two CEO’s

Released: January 13, 2022

Ownership of customer service issues is key and this culture should be evident from the top down.

About Symco Training:

Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when he experienced many sales trainers who had all the answers, but were unable, unwilling or both to actually  show the delegate how they could be implemented. It remains the ethos of the business today. You see, Symco only employ trainers that are committed to delivering not only inspiring and insightful training, but are equally as happy to demonstrate these skills and techniques with real customers in your own showroom.

We believe in order for sales training to be effective and in Simon’s words ‘real world’, it needs to be tried and tested in the only place it matters the showroom floor. There is no room for theory when your goals are for your team to sell more cars, hours or parts and retain more profit. In dealerships around the world the focus applied by many of the sales executives is to try and sell a deal. Symco specialise in getting your teams to focus on selling themselves, the product and then supporting this with the deal.

To find out more visit www.symcotraining.co.uk