Podcasts 2021

Selling in the Motor Trade Podcast

David Manchester

Released: December 2, 2021

If you own a single dealership, then now is the time to sell.

Selling in the Motor Trade Podcast

Frank Genobile

Released: November 18, 2021

A great analysis of the agency model and some top tips.

Selling in the Motor Trade Podcast

The Story of Vladimir

Released: November 11, 2021

In life what could you achive, if you knew you couldn’t fail.

Selling in the Motor Trade Podcast

How To Get Your Team To Do What’s Needed

Released: November 4, 2021

Give praise in front of other team members.

Selling in the Motor Trade Podcast

The Issue With Stock

Released: October 28, 2021

Any long distance enquiry at the moment has to be a hot one.

Selling in the Motor Trade Podcast

Mental Ownership

Released: October 21, 2021

Get your customer to picture themselves driving the car.

Selling in the Motor Trade Podcast

Robin Luscombe

Released: October 7, 2021

Do something today that will sell you a car tomorrow!

Selling in the Motor Trade Podcast

Dr Tharaka – Part 2

Released: September 30, 2021

Dr T continues looking at the team enviroment – emotions are contagious.

Selling in the Motor Trade Podcast

Dr Tharaka – Part 1

Released: September 23, 2021

We are so delighted to have Dr T with us for two epsiodes discussing the power of positive thoughts!

Selling in the Motor Trade Podcast

Do You Hate Prospecting as Much as I Do?

Released: September 16, 2021

We look at simple techniques with Colin that work and make calls more effective.

Selling in the Motor Trade Podcast

Sean V. Bradley – Part 3

Released: September 9, 2021

We look at referrals in the final part of Sean’s interview.

Selling in the Motor Trade Podcast

Sean V. Bradley – Part 2

Released: September 2, 2021

Sean discusses the key to internet sales.

Selling in the Motor Trade Podcast

Sean V. Bradley – Part 1

Released: August 26, 2021

Sean shares what you need to do to master car sales.

Selling in the Motor Trade Podcast

Deborah cooper

Released: August 19, 2021

The benefits of virtual training and the way forward.

Selling in the Motor Trade Podcast

Follow Up – First Call

Released: August 5, 2021

The chances are your customer is going home to do even more research, so how long do you leave it to follow up?

Selling in the Motor Trade Podcast

Tommy Gibbs – Part 2

Released: July 29, 2021

The chances are your customer is going home to do even more research, so how long do you leave it to follow up?

Selling in the Motor Trade Podcast

Tommy Gibbs – Part 1

Released: July 22, 2021

I consider Tommy Gibbs to be the best speaker on Used Cars and he kindly gave us some of time to share his experience in the trade.

Selling in the Motor Trade Podcast

Incoming Service Booking

Released: July 15, 2021

We still need to satisfy ths customer’s need for comparison when dealing with and incoming service booking.

Selling in the Motor Trade Podcast

Putting The WOW Into Customer Service EXTENDED VERSION

Released: July 8, 2021

More inspiring customer excellence stories.

Selling in the Motor Trade Podcast

Prospecting

Released: July 1, 2021

When used car stock is hard to come by, prospecting your database and service customers is key.

Selling in the Motor Trade Podcast

Putting The WOW Into Customer Service

Released: June 24, 2021

Lets talk about how to delight a customer. Its the little things that make a difference.

Selling in the Motor Trade Podcast

Tom Stuker

Released: June 17, 2021

Presenting Tom Stuker, who has definitely been a force to be reckoned with in the automotive training sector for many years around the world.

Selling in the Motor Trade Podcast

Dave Anderson – Killer Instinct Will Get You Started, Mental Toughness Will Help You Finish

Released: June 10, 2021

A great honour to interview Dave. We covered a lot, and there is something in this interview for everyone.

Selling in the Motor Trade Podcast

Motivation

Released: June 3, 2021

Be careful with external motivation, as any privilege quickly becomes a right.

Selling in the Motor Trade Podcast

Patrick Tessier

Released: May 27, 2021

Patrick discusses his thoughts on the OEM Agency Model.

Selling in the Motor Trade Podcast

How To Get The Best Out Of Your Sales Team

Released: May 20, 2021

How to get Sales people to do what they should do.

Selling in the Motor Trade Podcast

Digital Enquiries

Released: May 13, 2021

Lets look at the key points that will help you maximise your digital enquiries and get more engagement for your customers.

Selling in the Motor Trade Podcast

Distance Sales Part 2

Released: May 6, 2021

How to deal with ‘What your best price?” on a used car distance sale.

Selling in the Motor Trade Podcast

Paul de Vries

Released: April 29, 2021

Paul discusses how he has improved his dealers conversion of digital enquiries in the current pandemic.

Selling in the Motor Trade Podcast

Distance Sales Part 1

Released: April 22, 2021

Always go for the appointment!

Selling in the Motor Trade Podcast

Advanced Qualification Part 2

Released: April 15, 2021

Find out what selling your customer has done to themselves.

Selling in the Motor Trade Podcast

Advanced Qualification Part 1

Released: April 8, 2021

We need to understand what the gap is in the customer’s curent situtation to secure a sale.

Selling in the Motor Trade Podcast

Psychology of a Sale – Part 2

Released: April 1, 2021

We a look at conditioning a bit more and discuss the differences between men and women

Selling in the Motor Trade Podcast

Darren Bedford

Released: March 25, 2021

Darren discusses his journey in the motor trade, and of course his top tips!

Selling in the Motor Trade Podcast

Psychology of a Sale

Released: March 18, 2021

Lets look at a process called conditioning and how it can be used throughout the whole sales process

Selling in the Motor Trade Podcast

Customer Satisfaction/Staff Satisfaction

Released: March 11, 2021

Colin joins us again for an interesesting dicussion around customer and staff satisfaction.

Selling in the Motor Trade Podcast

David Martin

Released: March 4, 2021

David has been an inspiration to me for a long time and continues to be. I’m sure his interview will motivate you as well.

Selling in the Motor Trade Podcast

Tyre Sales

Released: February 25, 2021

Explain how much the tyre is worn to your customer not just in mm but in percentages or use another item to explain it, ie the thickness of a credit card.

Selling in the Motor Trade Podcast

Jacob Sortiris

Released: February 18, 2021

Jacob shares his views on training and the importance of digital training in the market place.

Selling in the Motor Trade Podcast

Introducing The VHC

Released: February 11, 2021

Set the agenda early in the process in your booking call before you upsell any products.

Selling in the Motor Trade Podcast

A Great Insight Into The Motor Industry From Across The Pond

Released: February 4, 2021

From selling cars to owning a dealership, Jason has done it all. He now owns a marketing company and shares some his experience and top tips with us.

Selling in the Motor Trade Podcast

Upselling Without Upsetting

Released: January 28, 2021

Ensure you upsell to every customer, as you may upset them if you don’t!

Selling in the Motor Trade Podcast

Jayne O’Driscoll

Released: January 21, 2021

An inspiring interiew with Jayne, learning about her thoughts on training and develpment

Selling in the Motor Trade Podcast

Building Value In Your Technicians

Released: January 14, 2021

Your are not selling your techinican’s time but their expertise.

Selling in the Motor Trade Podcast

Lee Higgins & Jonny May

Released: January 7, 2021

A great interview with Lee and Jonny, discussing what makes a successful event.

About Symco Training:

Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when he experienced many sales trainers who had all the answers, but were unable, unwilling or both to actually  show the delegate how they could be implemented. It remains the ethos of the business today. You see, Symco only employ trainers that are committed to delivering not only inspiring and insightful training, but are equally as happy to demonstrate these skills and techniques with real customers in your own showroom.

We believe in order for sales training to be effective and in Simon’s words ‘real world’, it needs to be tried and tested in the only place it matters the showroom floor. There is no room for theory when your goals are for your team to sell more cars, hours or parts and retain more profit. In dealerships around the world the focus applied by many of the sales executives is to try and sell a deal. Symco specialise in getting your teams to focus on selling themselves, the product and then supporting this with the deal.

To find out more visit www.symcotraining.co.uk