Podcasts 2020

Selling in the Motor Trade Podcast

Matt Sykes

Released: December 17, 2020

Matt is one of the best sales trainers I’ve ever come across.

Selling in the Motor Trade Podcast

I Want To Think About It – Part 3

Released: December 10, 2020

More ideas on how to deal with this objection.

Selling in the Motor Trade Podcast

Sales Manager – 3rd Review

Released: December 3, 2020

As a sales manager you need to second face customers, this episode will help you do just that.

Selling in the Motor Trade Podcast

William Brown

Released: November 26, 2020

An intertesting interview with William, looking his view of the market for Isuzu and their future plans

Selling in the Motor Trade Podcast

I want to think about – part 2

Released: November 19, 2020

More ideas on how to deal with this objection.

Selling in the Motor Trade Podcast

Sales Managers – 2nd Review

Released: November 12, 2020

Sell the deal to your salesperson, so they think this it’sthe best deal.

Selling in the Motor Trade Podcast

Failing Salesperson

Released: November 5, 2020

Sell the deal to your salesperson, so they think this it’sthe best deal.

Selling in the Motor Trade Podcast

Sales Managers – 1st Review

Released: October 29, 2020

Ensure your salesperson has qualified the customer, not just the deal.

Selling in the Motor Trade Podcast

James Weston – Part 3

Released: October 22, 2020

Part 3 of 3

Selling in the Motor Trade Podcast

James Weston – Part 2

Released: October 15, 2020

Part 2 of 3

Selling in the Motor Trade Podcast

James Weston – Part 1

Released: October 8, 2020

This was such an interesting interview with James, we just couldn’t stop talking! Rather than cut it, we decided to split the interview into 3 parts, so you don’t miss a thing! Enjoy the first part with parts two and three to follow in the next two weeks.

Selling in the Motor Trade Podcast

Sean Kelly

Released: October 1, 2020

A great interview with Sean, who has 22 year experience with BMW and 18 of those with Vines. He explains how their brand values of being positive, supportive and to have integrity have helped build the culture of the business.

Selling in the Motor Trade Podcast

Peter Smyth

Released: September 24, 2020

Peter was born into the motor trade and has worked in it helping his dad since he was 5. He explains that their values of caring, honest and proud are part of their DNA.

Selling in the Motor Trade Podcast

Mike Thompson

Released: September 17, 2020

Mike has been in the trade for 20 years, and moved to his current role in Leasing Options when he seen the move towards internet buying. Hismoto is “just remember there is a customer a the end of this”.

Selling in the Motor Trade Podcast

How to Get People to Do What They F****ing Should do

Released: September 10, 2020

Skippy’s Six Steps are basic tips that will help you get the best out of your team.

Selling in the Motor Trade Podcast

Colin McAllister

Released: September 3, 2020

An inspiring interview with Colin looking back to were he started in sales as a double glazing canvasser, then selling cheminals at 17 upto where he is today at John Clark Group.

Selling in the Motor Trade Podcast

Allistair Carmichael

Released: August 27, 2020

Allistair gives amazing insight into digital enquiry response times and the resulting appointment conversions.

Selling in the Motor Trade Podcast

3rd & 4th Fundamentals

Released: August 20, 2020

The last two fundamentals that have to be satisfied for anyone to buy anything.

Selling in the Motor Trade Podcast

Paul Brayley

Released: August 13, 2020

Paul shares his work journey from being a mechanic to running Brayleys, and his some of his best practices.

Selling in the Motor Trade Podcast

Objection Handling

Released: August 6, 2020

This episode looks at the No.1 objection sales people have to deal with and share tips on to handle it.

Selling in the Motor Trade Podcast

2nd Fundamental

Released: July 30, 2020

The second of four fundamentals that have to be satisified for anyone to anything.

Selling in the Motor Trade Podcast

David Peel

Released: July 23, 2020

David shares his views on the future of the motor trade in the UK, and some of his best practices, tips and ideas. A MUST LISTEN FOR ANYONE IN THE TRADE.

Selling in the Motor Trade Podcast

Chris Wiseman

Released: July 14, 2020

In this Episode, Chris Wiseman, the managing director of Wessex Garages discusses how the motor industry has changed over the years and how his “Demo to your Door” and central call centre is adapting to the expectations of the consumer post covid-19.

Selling in the Motor Trade Podcast

Why Anyone Buys Anything

Released: July 14, 2020

There are four fundamentals reasons why people buy things. You need to know what these fundamentals are so you can ensure you have covered them in any sales conversation. In this episode, Simon explores how if the first fundamental is not satisfied within your sales process you will create a shopper.

Selling in the Motor Trade Podcast

Selling Cars Online

Released: July 14, 2020

We all know that the only people who walk into a dealership are people who have made an appointment already, researched the life out of the car and know more about it than the sales person (or they are a mystery shopper!). This episode looks at what the customer expects, and how to deal with those customers’ expectations to maximise the opportunity.

Selling in the Motor Trade Podcast

Motivation

Released: July 14, 2020

In this episode we share ideas on how to keep the teams motivated. What motivates your sales people? Is you commission structure working for you and are sales people still “coin operated”. We break down to core elements of human motivation and discover cost effective tweaks you can be making today.

Selling in the Motor Trade Podcast

Gavin Hydes

Released: July 14, 2020

The Joe Duffy Group has been one of the fastest growing dealer groups in Ireland. In this episode, Gavin shares his experience of starting with the group 15 years ago when it had one BMW dealership to today where he oversees more than 20 dealerships. He shares his experience of that growth and where he feels the future lies for the group and the industry

Selling in the Motor Trade Podcast

Selling in the Motor Trade

Released: July 14, 2020

This weekly podcast will share best practice tips and ideas on how to sell more cars, improve your service department, improve your customer satisfaction index scores, and generally, in a nutshell, make more profit? Let’s put some fun into the motor industry. What we aim to do with this podcast is share tips and ideas, not just from us, but in leaders the industry as well.

About Symco Training:

Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when he experienced many sales trainers who had all the answers, but were unable, unwilling or both to actually  show the delegate how they could be implemented. It remains the ethos of the business today. You see, Symco only employ trainers that are committed to delivering not only inspiring and insightful training, but are equally as happy to demonstrate these skills and techniques with real customers in your own showroom.

We believe in order for sales training to be effective and in Simon’s words ‘real world’, it needs to be tried and tested in the only place it matters the showroom floor. There is no room for theory when your goals are for your team to sell more cars, hours or parts and retain more profit. In dealerships around the world the focus applied by many of the sales executives is to try and sell a deal. Symco specialise in getting your teams to focus on selling themselves, the product and then supporting this with the deal.

To find out more visit www.symcotraining.co.uk