The Mouse

Released: Feb 22, 2024

Following on from the puppy dog in the last episode, we now look at the mouse.

These customers can either be extremely easy to sell to or extremely difficult to sell to.

We discuss finding common ground and how to close.


The Puppy Dog

Released: Feb 15, 2024

The third part of our customer types series, focuses on the characteristics, and how to sell to the puppy dog.

We look at how to identify a puppy dog, how to make them feel special and also what not to do.

The puppy dog can be easy to sell too, but it can take time and patience.


The Lion

Released: Feb 08, 2024

In the previous episode in our mini series on customer types we looked at the different customer types and the history behind it.

It really helps in the sales process if we can identify which one a customer is portraying. The first type we discuss today is the Lion.


Mastering The 4 Customer Types

Released: Feb 01, 2024

In this episode we start a mini series about customer types. Kicking it off with a brief journey into the history behind psycho metric profiles.

We then move on to a brief explanation of the four customer types, and how people can be one type in their work life and another in their personal life.


Everything Centres Round the Customer

Released: Jan 25, 2024

This week we take a step back and listen to some of the tops tips from our previous guests.  There is one thing that Jim Reid, Steve Faulkner, Jeff Cowan and Mike Jones all have in common – everything centres round the customer.


Give People the Meat

Released: Jan 18, 2024

What makes a great sales trainer? This is a question we get asked regularly, so in this episode we look at the qualities that Symco look for in people to join our team.

Great trainers go on more training than their delegates to stay fresh and sharp,  can engage an audience and are good communicators.


2024 Goals

Released: Jan 11, 2024

It’s the time of year for goal setting, so let’s talk about some techniques that can help you.

These tips can be applied to help with you goals in your career, home life and financial aspirations.

A great episode to play in your sales meetings this month.


About Symco Training:

Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when he experienced many sales trainers who had all the answers, but were unable, unwilling or both to actually  show the delegate how they could be implemented. It remains the ethos of the business today. You see, Symco only employ trainers that are committed to delivering not only inspiring and insightful training, but are equally as happy to demonstrate these skills and techniques with real customers in your own showroom.

We believe in order for sales training to be effective and in Simon’s words ‘real world’, it needs to be tried and tested in the only place it matters the showroom floor. There is no room for theory when your goals are for your team to sell more cars, hours or parts and retain more profit. In dealerships around the world the focus applied by many of the sales executives is to try and sell a deal. Symco specialise in getting your teams to focus on selling themselves, the product and then supporting this with the deal.

To find out more visit www.symcotraining.co.uk