Measure the Lead Not the Lag with Dale Wyatt

Dale Wyatt, Director Automobile – Suzuki GB PLC, joins us to discuss processes and activity.

From starting his career as a door to door salesperson, to working with Volkswagen Group, Dale has developed a great depth of experience in sales and the motor trade. He firmly believes that you have to respect the process, and although you can short it,  it will catch up with you.

At Suzuki, they have focused on people and process skills, in order to become a highly trusted brand.  Dale understands that it’s very easy to comment on running a dealership, but very different to actually running one, and works with his dealer partners accordingly.

Lots of knowledge and great tips to help you in your career or managing your team

Here are the highlights:

{04:05} Respect the process

{07:00} Entrepreneurs – a certain breed

{13:04} Top Tips

{18.54} Proud to be different

{23:42} Mont Blanc Pen

{31:04} Micro managing

About Symco Training:

Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when he experienced many sales trainers who had all the answers, but were unable, unwilling or both to actually show the delegate how they could be implemented. It remains the ethos of the business today. You see, Symco only employ trainers that are committed to delivering not only in spiring and insightful training, but are equally as happy to demonstrate these skills and techniques with real customers in your own showroom. We believe in order for sales training to be effective and in Simon’s words ‘real world’, it needs to be tried and tested in the only place it matters the showroom floor. There is no room for theory when your goals are for your team to sell more cars, hours or parts and retain more profit. In dealerships around the world the focus applied by many of the sales executives is to try and sell a deal. Symco specialise in getting your teams to focus on selling themselves, the product and then supporting this with the deal.

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