Knowing the objections and Having that Gameplan – interview with Elise Kephart

In this episode we speak to The YouTube Diva herself, Elise Kephart.

Elise now runs her own sales training organization in the United States, and in this episode, she talks us through her very first car sale while still working unsociable shifts at Starbucks, and the long road to success that followed from that first paycheck.

She talks us through her competitive nature and how it has absolutely brought her success and notoriety in this business. Having a game plan is key.

Simon also tells the story of his first experiences in the motor trade after backpacking and running out of money!

This is the first of a three-part interview with Elise. The others will follow over the next few weeks so watch out for those!

Here are the highlights:

(02:47) That first phone call

(04:22) Hey, let’s sell cars!

(06:59) The Starbucks recipe

(10:13) The buzz of selling

(18:10) Getting that gameplan right

About Symco Training:

Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when he experienced many sales trainers who had all the answers, but were unable, unwilling or both to actually  show the delegate how they could be implemented. It remains the ethos of the business today. You see, Symco only employ trainers that are committed to delivering not only inspiring and insightful training, but are equally as happy to demonstrate these skills and techniques with real customers in your own showroom.

We believe in order for sales training to be effective and in Simon’s words ‘real world’, it needs to be tried and tested in the only place it matters the showroom floor. There is no room for theory when your goals are for your team to sell more cars, hours or parts and retain more profit. In dealerships around the world the focus applied by many of the sales executives is to try and sell a deal. Symco specialise in getting your teams to focus on selling themselves, the product and then supporting this with the deal.

To find out more visit