How much is that call worth to you?

You might want to work out how much each telephone enquiry is actually worth to you. If you take ten telephone enquiries to get one appointed customer who ends up buying a car, and let say that one customer is worth, £100 to you in commission, that means every telephone enquiry is worth £10.

If you knew that the phone was going to be worth £10 to you every time it rang, would that change your attitude? I am sure when you work out your own figures it will be worth much more. So the next time the phone is ringing, get to it quickly because it’s going to make you money.

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