“Happy Staff = Happy Customers”

We continue with the second instalment of our interview with Sean Kelly – Managing Director, Vines Group.

For Sean staff satisfaction is key, and with an attrition rate of less than 20% this year across the group (including technicians), he knows what he’s talking about. Luckily for us, he is happy to share the group ethos that keeps their team and consequently customers happy.

Agency is coming to the Vines Group next year with Mini in quarter 4 and then BMW will be a year plus after that, so we get Sean’s take on agency and the future it holds.

So many positives to take from our discussion, from succession planning, to management style and attitude.

Here are the highlights:

{06:10} Attrition Rates

{09:12} Staff Benefits

{14:38} Management Style

{20:27} Succession Planning

{26:32} Agency

{37:30} Known for

About Symco Training:

Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when he experienced many sales trainers who had all the answers, but were unable, unwilling or both to actually show the delegate how they could be implemented. It remains the ethos of the business today. You see, Symco only employ trainers that are committed to delivering not only in spiring and insightful training, but are equally as happy to demonstrate these skills and techniques with real customers in your own showroom. We believe in order for sales training to be effective and in Simon’s words ‘real world’, it needs to be tried and tested in the only place it matters the showroom floor. There is no room for theory when your goals are for your team to sell more cars, hours or parts and retain more profit. In dealerships around the world the focus applied by many of the sales executives is to try and sell a deal. Symco specialise in getting your teams to focus on selling themselves, the product and then supporting this with the deal.

To find out more visit