In this episode we continue our conversation with The YouTube Diva herself, Elise Kephart.
Elise now runs her own sales training organisation in the United States, and in this episode, she talks about how video has always been in her arsenal , right back to her first sales positions in the industry.
She talks us through how video has evolved from cumbersome cam-corders to hi-tech smartphones and how her selling has evolved with these devices.
This is the second of a three-part interview with Elise. The last part will follow over the next fewweeks so watch out for that!
Here are the highlights:
(01:47) Camcorder and Windows MovieMaker
(07:33) Templates(12:49) Video Has To Evolve
(14:13) You gotta start with your face
About Symco Training: Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when he experienced many sales trainers who had all the answers, but were unable, unwilling or both to actually show the delegate how they could be implemented. It remains the ethos of the business today. You see, Symco only employ trainers that are committed to delivering not only inspiring and insightful training, but are equally as happy to demonstrate these skills and techniques with real customers in your own showroom. We believe in order for sales training to be effective and in Simon’s words ‘real world’, it needs to be tried and tested in the only place it matters the showroom floor. There is no room for theory when your goals are for your team to sell more cars, hours or parts and retain more profit. In dealerships around the world the focus applied by many of the sales executives is to try and sell a deal. Symco specialise in getting your teams to focus on selling themselves, the product and then supporting this with the deal.
To find out more visitwww.symcotraining.co.uk