Don’t Prejudge

This episode is as relevant to your sales team and it is to your service department.

We focus on not prejudging customers, all based round another popular story about Stanford University and how it came to fruition.

Whether we like it or not we all make assumptions about people, their finances and their buying habits. This is a trap that can cost you sales of vehicles, upsales in service and some instances the customer entirely.

Definitely a topic to remind yourself and staff about.

Here are the highlights:

{01:39} Get rid of them

{02:50} Do you have any idea what you are saying

{03:35} Don’t tell lies to your customers

{05:00} Don’t prejudge

{05:38} We prejudge in service too

About Symco Training:

Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when he experienced many sales trainers who had all the answers, but were unable, unwilling or both to actually show the delegate how they could be implemented. It remains the ethos of the business today. You see, Symco only employ trainers that are committed to delivering not only in spiring and insightful training, but are equally as happy to demonstrate these skills and techniques with real customers in your own showroom. We believe in order for sales training to be effective and in Simon’s words ‘real world’, it needs to be tried and tested in the only place it matters the showroom floor. There is no room for theory when your goals are for your team to sell more cars, hours or parts and retain more profit. In dealerships around the world the focus applied by many of the sales executives is to try and sell a deal. Symco specialise in getting your teams to focus on selling themselves, the product and then supporting this with the deal.

To find out more visit