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How much is that call worth to you?

You might want to work out how much each telephone enquiry is actually worth to you. If you take ten telephone enquiries to get one appointed customer who ends up buying a car, and let say that one customer is worth, £100 to you in commission, that means every telephone enquiry is worth £10. If […]

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Are you selling on price?

There will always be someone out there who will do it for a little bit less! So if you allow them to compare your prices with other garages and fast-fits you may be fighting a losing battle. Remember you’re selling expertise – not time! That’s also what you are selling in your service department. Not […]

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