There will always be someone out there who will do it for a little bit less!
So if you allow them to compare your prices with other garages and fast-fits you may be fighting a losing battle.
Remember you’re selling expertise – not time! That’s also what you are selling in your service department. Not merely an hour of your technicians’ time, think of your Master Technician, there’s all the time he’s spent to get to that level, the training that he’s done and so on.
Never forget, we’re selling the expertise of our department and our technicians – not just time!!!
Here’s a great story that demonstrates the point beautifully.
Keep improving your team’s skills and techniques, enrol them on ‘Today’s Service Advisor’ online training programme today. For a one-off cost of just £299 plus VAT per person your team will learn great tips and techniques that will more than cover the investment. Self-funding training ask us how today 01829 760679.