Adhering to Best Practices with Steve Curran

Changes within the automotive industry is something we have focussed on with a lot of our guests.

Upheaval throughout the pandemic, and issues with parts and electronics certainly took their toll. So in this week’s episode, Simon talks to another fellow Aussie , Steve Curran about where the industry is going and how it has changed over the years.

Now Steve is considered one of Australia’s automotive industry leading motivational and sales leaders, so his insight and experience is fascinating. He explains how he first got into the industry ,recalls the very first car he sold and goes into a great amount of detail regarding Best Practice in all areas of the business and how it is the key to success. This is the first part of a two part interview.

Here are the highlights:

{01:22} The hardest job in the dealership-Service Advisor.

{03:30} Remembering the Mazda 6

{13:35} Closing the escape hatches.

{22:25}Getting out there and selling

{24:39}Focus on what doesn’t cost you money!

About Symco Training:

Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had tooffer its clients something different. That difference was clear to Simon from his days in thedealership when he experienced many sales trainers who had allthe answers, but were unable,unwilling or both to actually show the delegate how they could be implemented. It remains the ethosof the business today. You see, Symco only employ trainers that are committed to delivering not onlyinspiring and insightfultraining, but are equally as happy to demonstrate these skills and techniqueswith real customers in your own showroom.We believe in order for sales training to be effective and in Simon’s words ‘real world’, it needs to betried and tested in the only place it matters the showroom floor. There is no room for theory whenyour goals are for your team to sell more cars, hours or parts and retain more profit. In dealershipsaround the world the focus applied by many of the sales executives is to try and sella deal. Symcospecialise in getting your teams to focus on selling themselves, the product and then supporting thiswith the deal.

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