Equip your Sales Executives with the training and confidence they need from day one, with a 90 day Sales Fitness course.

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Symco Training Limited is a hands-on training organisation for the motor industry, ready to demonstrate the perfect sales strategy. 

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Increase the conversion of identified red work and product up-sell in your business with the personal 2ndFace solution.

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Are your sales techniques not as effective as they could be? Choose from a variety of modules to develop  skills in your target areas.

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Just some feedback regarding my training. Not much to say as it was excellent. Simon is an amazing trainer. I learnt a lot from the training. Thank you!
Rebecca Alger – February 18 – VW
I think the course was really good. I have picked up some great stuff which has increased my sales and profit margin.
Andrew Brady – February 18 – Toyota
Content was good, very helpful and I do think back to it whilst with customers.
Harry Norton – February 18 – Ford
I have just participated in the sales fitness program and I would just like to say what a brilliant program.
Mario Michael – January 18 – Commercial
Thank you Symco for the excellent training provided in my first year at Honda. I have learnt so much from your videos and will defiantly use the skills you have taught me in my career as a salesman. Unfortunately, I don’t have any negative criticism to give as I didn’t see any faults in the programme, Full five stars from me! Thanks again Symco
Marcus Reid – February 18 – Honda
Took some great nuggets from the 90 days.
John Haselden – January 18 – Mini
Some really good and helpful stuff in there. I personally think most of it was brilliant and helped me a lot.
Anthony Heaphy - Feb 16 - Kia
I’m delighted to have completed the course and overall, I found it to be very useful. The fact that I was taking in information and then dealing with customers the next day meant that I was able to put what I was learning into practice more or less straight away. There are a number of areas that I certainly feel I have improved as a direct result of watching the daily: Having the right attitude, Selling the Appointment, Qualification, responding to different personality types, Deal Presentation, Selling Paint Protection, RTI & Smart insurance, Increasing the length of demonstration and Closing. Overall, I found it to be an innovative learning experience.
Rory M – February 18 – BMW
I really enjoyed the course, both the online training as well as the face to face training really helped me gain further skills which in return has helped me sell more cars and help me reach my targets.
Asif Malik – February 18 – Honda
The course was very good and there was definitely content that was useful.
Aaron Mc Crumlish – January 18 – Ford
Even though I have been at this game a long time – I must admit I picked up a few pointers in completing the sales upsell thanks to the Service advisor modules we have been watching. Also, it’s been great do it at my own pace.
Loretta Canavan – May 17 – Ford Service Manager
Having had 4 year’s experience I consider myself to have a good grounding and the right behaviours in place, but I must admit that it is great to have a refresher of things I’ve simply come out of the habit of doing. Simon speaks a LOT of sense. I’ve been on loads of manufacturer-based courses before and it can be a little frustrating being preached to about ‘the ideals’ by someone who hasn’t really been there or done it; but Simon teaches from experience which makes a huge difference – he knows what works and what doesn’t and that ‘the ideal’ doesn’t always happen, but explains ways around this. Apart from the wee quiz most of the training has been video lessons ranging between around 4 to 12 minutes which is great as ‘little and often’ works best for me. Just as importantly, all the lessons have been things which you can take into your day-today working – proper practical skills and behaviours that yield results. Coming from a larger dealership (around 30 Salespeople) where the majority of my experience was gained (and with very minimal training!) it was very easy to lose sight of some of the basics and ‘shortcut’ the process. Since starting with this group I’ve taken things ‘back to basics’ which has yielded results – my performance now is a lot better than when I was with a previous employer after making some very simple changes. Simon’s Symco training has been a fantastic additional tool to this. To give you an idea, when I was with one company there was no formal training and my experience was gained by shadowing a medium to low performing ‘mature’ Sales Executive. With a larger group I was put on a 3 day course – the majority of which focused on watching Mystery Shop videos and seeing the ‘wrong’ way of doing things which was helpful, but not as helpful as focusing on the ‘right’ way of doing things. I’m always open to critique and learning new things; I think even after many year’s experience there’s always new things to be learned and new ways of doing things – I see it as a constant learning process.
Brodie Patterson - Dec 15 - Mini
I’d always listen to a module on my way in to work. Always good to get me motivated for the day, and always trying new things I’d have learned. Good course, spread over a long term but there is loads to learn so it’s good that’s it’s not all at once. Thanks for everything.
Robbie Farrell – February 18 – Jaguar Land Rover
The videos were very good had some brilliant tips. They were very helpful thanks.
Adam Hall – February 18 – Ford


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